While the Super Bowl was a rematch of Super Bowl XLII, unfortunately, most of the commercials for the Super Bowl were mere regurgitation for the most part. Some were inventive, and others were not. With the car companies, after the American public initially bailed them out from their financial meltdown, it’s nice to know that nearly all of these car companies have money to burn for the Super Bowl. But we’ll leave that issue for another day…when your hangover is over.
Now to my top 10 list of favorite Super Bowl XLVI commercials:
2012 M & M’s “I’m Sexy and I Know It“
This commercial was hilarious. The red M & M made the show.
2012 Honda CR-V “Matthew’s Day Off”
Bueller, Bueller, Bueller. Enough said.
2012 Volkswagen “The Dog Strikes Back”
Fantastic commercial throughout from the dog to the Darth Vader chokehold in the cantina.
2012 Coca-Cola “The Catch”
Amusing Coca-Cola commercial. Best CGI commercial although not quite as inventive as the Warcraft commercial of the past Super Bowl.
2012 Toyota Camry “It’s Reinvented”
The Toyota Camry is reinvented and so is everything else. Very creative and witty. The best of the Super Bowl commercials in my opinion.
2012 Skechers “Go Run, Mr. Quiggly”
Funny commercial yet involving another dog.
2012 Doritos “Sling Baby”
Funny but wrong in all sorts of ways. What’s with Doritos launching projectiles in recent Super Bowls anyhow? First, it was chips, and now, it’s babies. I guess it’s a step up — sort of.
2012 Acura NSX “Transactions”
Jerry Seinfeld, Jay Leno and a 2012 Acura NSX. Of the three, I want the NSX — in black please. Amusing commercial nonetheless.
2012 Careerbuilder “Business Trip”
Not quite as inventive in the past, but the satire is perfect in today’s business world. We all have office monkeys in our midst. It is particularly entertaining when they decide to join for a business trip.
2012 Volkswagen “The Bark Side”
One last commercial involving a whole slew of dogs barking the Imperial March. The dog AT-AT and Chewie dogs made this commercial special.
Volkswagen made the best impression in this Super Bowl, but they always have creative advertising minds whether it’s the Super Bowl or not. In my opinion, Toyota Camry’s “It’s Reinvented!” commercial was the tops. After the slow-as-molasses (generally) Super Bowl between the New England Patriots and New York Giants, it’s time to prepare for next season’s hangover as the New York Giants win Super Bowl XLVI with the score of 21-17.
- Super Bowl XLVI Commercials (cbsnews.com)
- Along for the ride: Super Bowl XLVI ads go viral (digitalbullpen.com)